Jakub Kubickas The Daily Marketer
#48: From NYC to New England, Paralegal to Push Marketing, Trevor McGraw, on Why Every Startup Should Try Programmatic (Part 2)
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:58:24
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(Want an easy $50? if you leave a WRITTEN review on Apple Podcasts, you're entered into a $50 Amazon gift card raffle which we'll announce the winner of every other Thursday.) (Part 2) Trevor McGraw (@trevor_mcgraw) is a Senior Director and one of the founding members of Appcast, the pioneer in pay-per-apply programmatic advertising. Appcast has legitimately changed how leading employers, recruitment firms, ad agencies, and job sites attract high-quality job seekers through Appcast Exchange (aggregator), and Clickcast (SAAS). Clickcast is used by leading recruitment advertising agencies like Recruitics, Bayard, and HireClix. Trevor went from being a paralegal at one of the largest law firms in the world, to the 1st sales rep at Appcast where he cut his teeth and earned badges as a high performing salesman. His repeated success lead to rising roles within the company, ultimately leading him to Senior Director of “Gig Economy” Appcast clients. This conversation was academic (best word to describe it). Trevor h