Jakub Kubickas The Daily Marketer
#49: What Does RoboCop, The Cardinals, and Jon Friesch, All Share in Common? A Marketing Theory Worth Stealing From (Part 1)
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:40:20
- Mais informações
Informações:
Sinopse
[Want an easy $50? if you leave a WRITTEN review on Apple Podcasts, you're entered into a $50 Amazon gift card raffle which we'll announce the winner of every other Thursday.] Jon Friesch (@jonfriesch) is a successful marketer, blogger, author, storyteller, and diehard Wisconsinite who is a master brand builder and creative. Prior to growing several reputable Northwest brands, he worked in the newspaper industry (Capital Newspapers, Madison.com) as Head of Marketing, growing media revenue from $0 to $10 million as the Internet started to take shape from 1997-2008. After working in newspapers, he shifted into internet marketing and established the GameHouse, Corbis, and Responsys (acquired by Oracle) brands through engaging customer retention marketing, creative solutions, and killer copy. Recent roles placed his as the VP of marketing for Atavus, the professional rugby brand, and Assurance, an insurance tech company acquired by Prudential for $2.5B, and Client Director at The Marketing Practice (an elite B2