Business Innovators Radio

In this episode, Nina Hershberger talks with Rai Cornell, a marketing expert who specializes in using psychology to build genuine relationships between businesses and their ideal customers.Rai Cornell has a unique background, having started her career in the criminal justice and mental health fields before transitioning into marketing and content creation. This diverse experience has given her a deep understanding of human behavior and decision-making, which she now applies to helping companies transform the way they connect with their target audience.During the interview, Rai breaks down her “ELITE” methodology – a five-step process that involves examining a company’s current marketing strategy, learning the psychology of their ideal customers, implementing a psychology-driven approach, transforming their brand reputation, and enhancing their sales and marketing efforts through a continuous feedback loop. She emphasizes the importance of moving beyond traditional “lead generation” tactics and instead focusin