Twobrainradio

CrossFit LLC recently released its new CrossFit Affiliate Playbook. What's inside? Who might benefit most from it? And is the advice any good? Coop shares his thoughts.Links:Drink O2Beyond the WhiteboardHow to Make $100,000 with 150 clientsGym Owners UnitedTimeline:3:07 – Why you need a playbook.6:35 – The reason most gyms fail.8:21 – Cracking open the CrossFit Affiliate Playbook.9:55 – Defining success.11:50 – Core values, mission, and vision.13:31 – On culture and exclusivity.15:39 – How to serve people better.17:36 – Creating a business plan.21:09 – SWOT analysis.21:40 – Revenue models and the right questions to ask.23:40 – Remember who’s talking.24:29 – Where the CrossFit Affiliate Playbook deviates from the data.26:38 – What the playbook gets wrong about setting prices.32:02 – What the CrossFit Affiliate Playbook could do for you.