Twobrainradio

When Matthew Becker first opened Industrial Athletics in Pittsburgh, Pennsylvania, he already had another full-time job — so it didn't really matter if he never saw a dime from it. But when he went all in on gym ownership — and when he finally started acting on his mentor's advice — he realized he'd been throwing away serious money. Here's how Matthew increased his net owner benefit — all the ways in which a gym benefits the gym owner financially — from $250 a month to a whopping 12 grand. Links:Industrial AthleticsDrink O2Beyond the WhiteboardThe Gear You (Don't) Need to Start a GymGym Owners UnitedTimeline:3:08 – Starting with $250. 9:14 – The game-changer that led to increased Net Owner Benefit. 14:44 – Pulling the trigger on high-ticket sales. 18:19 – Increasing revenue with hybrid programs.22:56 – Avoiding unnecessary expenses. 27:02 – Another take on climbing the value ladder.32:46 – Make a plan to distinguish your business. 37:08 – Invest in website and social-media expertise.