Twobrainradio

How come F45, Orangetheory and the fancy club downtown can charge sky-high prices for "total transformations" and you can't? Especially when you're just as good — if not better — at coaching? It's all about value — and the client gets to decide what yours is. Here, Chris Cooper shares five key ways to establish a higher value for your service — and charge more for it. Links:AGuardArboxTwo-Brain CoachingGym Owners United"The Go-Giver"Timeline:1:59 – You don’t determine your value. Your clients do. 3:44 – The five laws of value.4:22 – Excellence.5:11 – You have to get people results. 7:15 – You also need to be a communicator. 9:02 – Consistency.11:22 – Attention.14:09 – Empathy.16:02 – Appreciation.