Monday Morning Radio

More than half of all customers and clients are willing to pay more for the exact same product or service if the seller also provides a single intangible: trust. Natalie Doyle Oldfield, president of Halifax, Nova Scotia-based Success Through Trust, has spent years evaluating the dynamics that drive customer loyalty and business growth. Trust, she finds, is the critical value that top companies rely on to secure their market dominance and drive substantial growth. Businesses that score high on Natalie’s proprietary “Client Trust Index” enjoy increased sales and stronger client relationships. Moreover, they have a cushion of goodwill to see them through the rough patches that inevitably crop up. Natalie is a former chief marketing officer who spent 25 years in business before founding her consultancy. She is the author of the new book — Trusted: The Proven Path To Customer Loyalty And Business Growth. This week, Natalie shares the proven methods companies, individuals, and organizations can use to amplify thei