San Diego Magazine's Happy Half Hour

Jordan Howlett just needs a minute. Give him that, and he’s liable to have you hooked. Thanks to his highly recognizable, signature mirror-selfie videos, Howlett (San Diego Magazine’s cover star for our 2024 Best Restaurants issue) has amassed upwards of 30 million followers across his social channels by sharing fast food hacks and wisdom with deadpan delivery and a genuine love of food. Some 70 million people see his videos every month on TikTok, Instagram, and YouTube. He's a one-minute, one-man daily Netflix special. But it hasn’t been easy. Growing up financially strapped meant that Howlett’s opportunities were often limited. Stress has been a theme. He’s been belittled and bullied. He slept in his car while chasing a dream. It took a maniacal work ethic and healthy amount of delusion to propel him to the social media stratosphere. “I didn’t realize how creative my parents were until I realized just how much we were really struggling,” Howlett tells us in this episode of Happy Half Hour. Born in LA County