Travel Massive Podcast

96. How to sell a big idea in Travel Tech - panel at Dublin TravelMassive RAIN MAKER 2023 Session

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Rainmaker 2023 Session – How to sell a Big Idea in travel technology.  Hosted by Kevin O'Shaughnessy (Cityhook) and Amanda Campbell (Sparkling Communications) and recorded live at our Dublin Travel Massive event at AWS Dublin. We hear some of the best advice for selling a big idea and closing deals from our seasoned travel technology and airline sales "rain makers",  Ultan O'Brien, ViaSat Riona McHale, Travelport, and Brian Porter, Datalex  Think of this as an enterprise sales 'master class'. This is edited from our live event at AWS Dublin on 22 November 2023.  Our panel explores what it means to sell a big idea that puts customers outside of their comfort zone and the need for trusted relationships with customers that endure. 04:07 - 05:00: Courageous customers and the importance of trust 05:00 - 08:31: Creating clear, compelling value propositions“In terms of financial, it's massive, but actually, you can fit a lot of their key players in a room, and you can find them twice or three times a year in that