Monday Morning Radio

Does your business have a mascot, a team jersey, and team-related merchandise for sale? Probably not. Fredrick “Freddy D” Dudek has spent more than three decades studying how companies can turn their employees, customers, and business affiliates into the kind of raging fans that sports teams enjoy. He is the author of Creating Business Superfans: The Time-Tested Playbook That Converts Your Customers, Employees, and Business Partners into Superfans for Bigger Sales, Broader Awareness, and Long-Term Success. Like a sports franchise, Freddy D discovered that the secret to creating business super fans begins by fostering an internal culture dedicated to winning. For businesses, that means making superior customer service the desired home run of every "at bat" with customers and prospects. While the analogy to sports fanatics is perfectly valid, Freddy D assures us that it’s unnecessary to dress up your CEO as an animal, historical figure, or other costumed mascot with an oversized head and goofy feet.  Hearing w