Marketing School | Digital Marketing | Online Marketing

Gartner predicts search traffic will drop 26%, 40% of Americans use TikTok for search, Newsletter businesses are bad, The marketing of Bitcoin, and more

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In episode #2707, we discuss Gartner's prediction of a 26% drop in search traffic, the increasing popularity of alternative platforms and social networks, and the significant inflows of assets into Bitcoin ETFs, which indicate strong market demand.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Gartner predicts search traffic will drop 26%, 40% of Americans use TikTok for search, Newsletter businesses are bad, The marketing of Bitcoin, and more (01:24) Alternative platforms and the growth of social networks (04:05) The limitations of newsletters as standalone businesses (05:27) The impact of recessions on sponsorships (07:16) Newsletters as marketing channels (09:06) The marketing genius of Bitcoin and the demand for crypto newsletters (10:03) The growth of Bitcoin ETFs and the inflow of assets (12:44) The success of Bitcoin and the power of a good pro