Transformational Energy Leadership

With in-depth examples from companies spanning diverse industries including healthcare, financial services, mobility, retail, entertainment, non-for profit, and education, Nicolaj Siggelkow, Professor of Management at the Wharton School, University of Pennsylvania, will outline four key pathways for connected customer experiences: 1) Respond-to-Desire: e.g., Disney achieved this with their theme park MagicBand, which can be swiped to enter a ride or pay for a snack, while allowing Disney to run its operations more efficiently 2) Curated Offering: an example is McGraw-Hill’s dynamic textbooks that supplement learning with customized student support 3) Coach Behavior: a customer experience created by Nike’s wellness system; and 4) Automated Execution: e.g., a heart-rate monitor that can independently alert a cardiologist the moment an arrhythmia is recorded The concepts apply to all sectors and industries, a must for all transformational leaders!