Fanalytics With Mike Lewis Podcast

In this episode, we talk about the measurement of brand equity in the world of sports. Over the previous 7 classes, we have talked about the nature of fandom, the importance of narratives, player analytics, and decision making. These are the ingredients to running a successful team (on the field and at the turnstile). As a capstone to this series of topics, this class is about measuring the organization’s ultimate success in developing a loyal following of valuable customers. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com.  And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast