The Wedding Biz - Behind The Scenes Of The Wedding Business

Andy is so thrilled to welcome Ceci Johnson back to the podcast! The founder of Ceci New York, a globally renowned luxury invitation design agency, Ceci is recognized by Tony Burch and also Anna Wintour of Vogue magazine, as well as numerous others, and is here to share insights into the constant evolution of her business over the past three years. As a creative force, Ceci discusses the importance of staying ahead of the curve and exploring new possibilities, especially post-pandemic. The conversation delves into Ceci's expansion into more attainable luxury with semi-custom collection invitations, making luxury accessible to a broader audience. Beyond invitations, she has ventured into corporate and branding work, launching brand makeovers during the pandemic. Ceci emphasizes the significance of ensuring that a brand works for the business, not against it. Ceci also explores strategic partnerships and collaborations, highlighting the magic that happens when creatives join forces. She shares insights into Ins