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Peter Spiegel is a serial entrepreneur who has founded numerous successful companies related to direct response advertising, marketing and consumer products. In the advertising space, Peter was the founding partner of Direct Partners, which was acquired by NYSE conglomerate Omnicom. Mr. Spiegel has also founded several vertically integrated consumer products companies which have sold a variety of products direct to customers via infomercials and to big box retailers like Wal-Mart, Target, Costco, Bed Bath and Beyond, Home Depot, Sears, JC Penny's and others. Peter is considered by his peers to be one of the definitive experts in the direct response television advertising (DRTV) and infomercials. A top marketing, financial, product development and operations strategist, he has been active in the industry for more than 25 years, developing a wealth of experience and success that spans all product categories and all channels of distribution including DRTV, retail, catalog, print and internet. Peter has been name