Marketing School | Digital Marketing | Online Marketing

In Episode #46 Neil and Eric explain how to measure the results of your content marketing efforts. Listen as Neil and Eric illustrate why measuring your content marketing, while important, isn’t necessarily KEY until your content marketing and its reach has hit a certain level of exposure. Time Stamped Show Notes: 00:30 – How to measure the results of your content marketing efforts 00:40 – What gets measured gets managed 00:55 – One thing you can do?—start simple. Track what’s important using a spreadsheet 01:45 – With content marketing, it takes time to measure results so be patient 01:50 – Neil never measures ROI from content marketing 02:25 – When you’re spending your OWN time on content marketing, there’s virtually no cost 02:45 – Content marketing is a LONG-TERM play 03:00 – As long as traffic keeps going up, you’ll be able to find a way to monetize 03:20 – Once traffic exceeds 10,000, start collecting emails 04:15 – Calculated Risk 04:55 – Content marketing is a 12-18 month journey before you see a