Marketing School | Digital Marketing | Online Marketing

In Episode #58 Neil and Eric highlight how they create a marketing budget. Listen as they illustrate the differences between short-term and long-term budgeting, the value of content for link building, and the one place you should spend at least $10K per month if you can. Time Stamped Show Notes:  00:25 – Today’s topic: How to Create a Marketing Budget 00:34 – Short-term versus long-term budget 00:48 – SEO is a front-loaded cost 01:18 – Takes a long time to get going so you spend a lot early on to get it set up 01:25 -- Social media 01:29 – Ad buys can be done on a monthly basis…it’s ROI driven 01:55 – Fan building, another front loaded cost 02:18 – If you have something that’s working, go all in on it, don’t stop arbitrarily 03:10 – When you’re starting out, you don’t have unlimited budget, so it’s important to invest where returns are greatest 04:30 – Content marketing and link building 04:40 – With CRO you need at least 10K visits per month 04:48 – Content is KEY for link building, and you can’t