Marketing School | Digital Marketing | Online Marketing

In Episode #71 Eric and Neil highlight where marketing efforts are wasted. They’ll teach you the tools, techniques, and strategies to avoid that waste and minimize costs. Time Stamped Show Notes: 00:28 – Today’s topic: Where are most people’s marketing efforts wasted? 00:41 – You don’t need a big marketing team 01:24 – Look for contractors 01:36 – Hiring too many full-time people can slow down the process 02:14 – Outsourced doesn’t completely mean overseas 02:49 – You have to be strategic in marketing 03:23 – Don’t over extend yourself 04:12 – Design related elements sometimes waste too much money 05:08 – Don’t dedicate everything to a specific marketing process 05:36 – Budget out how much money and time you want to spend 05:48 – Try things but don’t forget to track! 06:27 – Cyfe 06:41 – Google or Youtube: OKR 07:14 – Track your ROI thru Google Analytics 07:54 – Make sure you’re tracking the right stuff 08:46 – That’s it for today’s episode! 3 Key Points: A big marketing team is not always necessa