Marketing School | Digital Marketing | Online Marketing

In episode #2583, we talk about LinkedIn’s potentially genius new SEO strategy and share our thoughts on whether or not we think it's going to last. Tuning in, you’ll find out how combining user-generated content (UGC), AI, and SEO resulted in "hockey stick" traffic growth for LinkedIn, why increased traffic doesn’t necessarily translate into increased conversions, and what elements of this impressive-looking strategy you can implement in your own business, plus so much more!TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: LinkedIn's Genius New SEO Strategy. (00:08) What Ahrefs' Tim Soulo has to say about LinkedIn’s collaborative articles. (00:44) Comparing LinkedIn’s digital traffic data on Ahrefs and SimilarWeb. (02:26) Why do large companies need to do a lot more than drive traffic to move the needle? (03:16) Reasons that we think this prolific growth might not last. (03:24) Why more traffic doesn’t necessarily mean more revenue. (04:47) Takeaways from LinkedIn’s SEO strategy that you can implement i