God And Business Today

Crystal Obey is a copywriter, business owner and mompreneur of three who has been married to her husband Anthony for 15 years. Together they run CopyCouple.com, a copywriting and marketing strategy consultancy serving clients around the world, and Tony Crystal Labs, an online hair care education and hair care products business that is the perfect example of their marketing strategies in practice. Crystal and Anthony work together at home with their three young children, so Crystal is somewhat of an expert when it comes to work/life balance and including God in her marriage and in her business. This episode reveals specific strategies for working together as a couple in partnership with God as well as strategies for building your business using the five key components of the Obeys’ own marketing funnel. What You Will Learn in This Episode:   What copywriting is and why it is vitally important to your business. The difference between brand advertising and direct response marketing. (Hint: There is always