Atlanta Real Estate Forum Radio

Barbara Wray, senior vice president of strategic growth with Wick Marketing, joins the Atlanta Real Estate Forum Radio podcast to discuss Wick Marketing’s recent homebuyer research study. On the All About Real Estate segment, Wray chats with host Carol Morgan about the insightful results of targeting millennials and Gen Z new home buyers and how to utilize the results to build a successful sales and marketing strategy. With the building industry constantly evolving, Wick Marketing recently conducted a “Beyond Buyer Profiles and Demographics” study to understand buyers’ thoughts better when purchasing a home. Wray and her team believe that utilizing fresh insights and data to build an accurate branding and marketing strategy can significantly improve how consumers engage with builders. The marketing firm commissioned its survey partner to create an attitudinal survey that provided information on how consumers feel about certain scenarios within the home-buying process. Wray said, “A major part of our role as