Build A Better Agency Podcast

Many agency owners want to see 20% growth (or more) year over year while staying profitable. This goal isn’t entirely unrealistic, but the bigger you get, the harder it is to maintain such impressive numbers if you’re not investing resources in the right things to support that growth. For this week’s solocast, I have some homework for you to do to help you see if you’re prepared to meet your growth goals in 2024. Don’t worry; we will do it together while I walk you through how to crunch the numbers step-by-step. If you want to follow along, grab your P&L statement and our growth goal worksheet linked below, and get ready to do some math. By the end of this episode, you’ll have a much clearer picture of where your agency is at financially and what level of growth you can support next year based on the numbers we calculate today. For 30+ years, Drew McLellan has been in the advertising industry. He started his career at Y&R, worked in boutique-sized agencies, and then started his own (which he still ow