The Innovation Engine Podcast

Productizing a services business is no small feat, but the benefits of doing so are vast: improved margins, increased productivity, higher company valuations, and less reliance on increasingly in-demand tech talent. Eisha Armstrong joins us on this episode of The Innovation Engine to share more about how to turn a services company into a productized business. Eisha has established herself as an authoritative voice in this space, having authored two compelling books: Fearless: How to Transform a Services Culture and Successfully Productize and Productize: The Ultimate Guide to Turning Professional Services into Scalable Products. With her deep understanding of the challenges faced by B2B services companies competing against digital-first companies and scaling efficiently, Eisha offers some insightful strategies and tips. In this conversation, Eisha highlights the importance of setting clear goals to inform your productization approach, treating productization as a portfolio, and overcoming the fear of product