The Innovation Engine Podcast

Digital transformation is a term often tossed around in boardrooms but rarely understood in its full depth and breadth. David Rogers joins us on this episode of The Innovation Engine podcast to discuss his latest book, The Digital Transformation Roadmap, and his vast experience advising a bevy of top-tier corporate clients including Google, Microsoft, Citigroup, and Toyota. A renowned faculty member at Columbia Business School, expert in digital transformation, and the brain behind several groundbreaking books on the subject, David is the perfect voice of reason to bring a logical understanding to this vital concept. David underscores the significant differences between a digital-first startup and a legacy enterprise attempting to make its products and services viable in the digital realm. He emphasizes that digital transformation is not a short-term project, but a continuous journey intertwined with both digital strategy and sweeping organizational change. In David's latest book, The Digital Transforma