Business Innovators Radio

Andrea WaltzAndrea Waltz is the co-founder of Courage Crafters, Inc. and co-author of the best-selling book, Go for No! Yes is the Destination, and No is How You Get There. For almost two decades, Andrea has been teaching people in virtually every business and industry how to think and feel differently about failure, rejection, and the word, “no” to achieve their goals and dreams. A member of one of the highest regarded professional groups of women in sales, Women Sales Pros, Andrea is considered a top sales influencer online, featured on lists curated by Hubspot, Salesforce.com, Live Hive, and many others. The book, Go for No! reached #1 on Amazon’s “Sales & Selling” list in 2010, and has remained in the top 50 Sales books for the last 13 years, now selling over 500,000 copies. The “Go for No” strategy has been featured in online and offline magazines and journals including Success Magazine, Inc., Forbes, and many others. Today, “go for no” is a well-known methodology in the world of sales and is widely