Kingdom Crossroads Podcast With Pastor Robert Thibodeau

Impact Driven Branding  Rich Kozak pt 1 Rich Kozak is the Founder & CEO of RichBrands.org and he has been helping people to define and launch their brands - and then marketing their brands, for over 44 years. As a Certified Global Branding Consultant with partners worldwide, Rich defined brands and their language for companies impacting 100’s of various industries. Rich is also the host of “The Impact Brand Doctor,” where you can get insight and strategy nuggets from Rich’s 45 years of experience. Amen! Rich is about launch a new book, “Impact Driven Branding: 7 Step to Ensure YOUR Brand Impacts People’s Live’s and the World.” First question I always start with is this. Other than that brief information I just shared, can you share with us in your own words, “Who is Rich Kozak?” Most people think of their brand as their logo, the colors used in the website and promotions, etc. But building a brand actually goes deeper than that, correct?  Can you share why that is a misconception that is simply another w