Kingdom Crossroads Podcast With Pastor Robert Thibodeau

Impact Driven Branding  Rich Kozak pt 2 Rich Kozak is the Founder & CEO of RichBrands.org and he has been helping people to define and launch their brands - and then marketing their brands, for over 44 years. As a Certified Global Branding Consultant with partners worldwide, Rich defined brands and their language for companies impacting 100’s of various industries. Rich is also the host of “The Impact Brand Doctor,” where you can get insight and strategy nuggets from Rich’s 45 years of experience. Amen! Rich is about launch a new book, “Impact Driven Branding: 7 Step to Ensure YOUR Brand Impacts People’s Live’s and the World.” What does it mean to “create an intangible brand promise?” So, basically, and I’m just generalizing here… a “brand” is a perception of what other people think about you and / or the business? Many of our listeners have businesses where they are trying to do God’s work in and through their business. When does branding become God’s work and not just our own? I mentioned your upcoming