Sustainability Matters Today

Series 3, episode 14 of the Sustainability Champions Podcast!  Introducing David Even, the Co-Founder of PRIMAL Soles, a company that specialises in making circular cork insoles which are endlessly reusable. According to Circular Online, 23 billion pairs of shoes are made each year and 22 billion pairs are thrown into landfill. With sneakerhead and trainer consumption only growing every year - more of what goes into our shoes is just ending up in landfills.  Shoes are one thing, but shoe insoles themselves are contaminating the environment by emitting chemicals into the soil and groundwater.  So, what is the solution to this problem? PrimalSoles shoes believe they have the answer.  PRIMAL Soles are CO2 negative and endlessly recyclable high performance cork insoles. The bottom of each insole is made from recycled cork and footwear waste. Made for a lifetime of maximum comfort without the environmental footprint. What makes it even better is you can return your PRIMAL Soles and reuse the material endlessly.  W