Accelerate! With Andy Paul

Is your CRM system not a sales tool for improving performance? Nancy Nardin, Founder of Smart Selling Tools, Inc., explains that a CRM system is not the tool that is going to increase your sales productivity. Instead she shares her outlook on the new generation of sales enablement apps that are purpose built to increase customer engagement, improve conversion rates and win more deals. So, which sales tools should your team be using to amp up its sales productivity?