Shopify Masters | The Ecommerce Business And Marketing Podcast For Ambitious Entrepreneurs
Selling to Generation Z: Why This Company Launched a Sister Brand
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:54:48
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Sinopse
In this episode of Shopify Masters, you’ll learn how an established company recognized a new type of customer buying their products and decided to create a completely separate brand to serve their emerging customer base: teenagers. Show Notes: http://www.shopify.com/blogs/blog/knixteen-selling-to-generation-z
