Social Pros Podcast

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   What’s the best way to collect meaningful audience insights?  As social pros grapple with Threads and the latest Google Analytics update, traditional metrics aren’t always available.   On this episode of Social Pros, Amanda Natividad, VP of Marketing at SparkToro, tells us how you can navigate these changes and gain better audience insights through social listening, talking to your customers and consuming the content they consume.  Plus, she shares whether she believes Threads is set to be a “formidable competitor” or just a “shiny new thing.”  In This Episode:  0:00 – Introduction  2:51 – Amanda’s career to date  7:47 – Her thoughts on Threads   16:35 – The best Threads strategy  19:57 – Why not to go hard on posting  24:44 – New ways to research audiences without metrics  36:0