The Successful Fashion Designer

In this episode I’m chatting with Shilpa, founder of Nayali, an activewear brand for women bra size "D-cup & Up". Shilpa spent over a decade working for huge brands like Conde Nast, Fubu, and Gap. She took all her experience, quit her job, and went to Bali to do a solo label. A year and a half later after some big mistakes and a lot of tears, she launched her brand, Nayali. This is her story, her lessons learned, and her advice to others starting a brand. You will learn: The importance of capturing your customer with a solution to their problem How to tighten your assortment (and the dangers of offering too many skus) The etiquette of working with factories in different countries How to push your factories to get your product made the right way Why it’s safe to stick with what you know at the beginning, and worry about growth later The pros of getting really specific with your collection The benefits of getting help from others and why you shouldn’t do this alone How to convince a factory to take your or