The Successful Fashion Designer

If you love step by step instructions, you're going to love this SFD episode. Rosie Davies runs The London Fashion Agency and PR Dispatch to help indie brands get the press coverage they deserve. In our interview, she walks us through the exact process brands can use to get featured in publications, on blogs, or with influencers. From figuring out what magazines to pitch to, what your email should say, and what to do if you don't hear back, she graciously spent an hour with us answering all our PR questions and telling us exactly how startup fashion brands can get publicity. Considering agency retainers can set you back $3k / month, this is a pretty sweet deal. Thank you Rosie for sharing all your knowledge! You Will Learn The number one mistake designers make when trying to get press coverage Why it’s worth investing in professional photography and brand assets before doing PR How to determine what publications are right for your brand Bigger doesn’t always mean better - why small publications can be your