The Successful Fashion Designer

SFD031: Behind the Scenes of an $87k Kickstarter Launch

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Sinopse

With no fashion background, experience or contacts, Sarah Coronado launched an insanely successful Kickstarter campaign for her underwear line, Blooms Privé. Now, if you listen to the interview, you'll hear me mention multiple times that these undies - the world's first period-friendly travel panty - are not something that a podcast does justice to. You have got to see them to really appreciate the ingenuity behind the product. Meticulously engineered for quick change and self-packing so you can be discrete, here are the undies every woman needs in her drawer: Sarah's journey from idea to launch is not unique. Like most successful brands and Kickstarter campaigns, it took a lot of hard work, passion and drive. Within the first few minutes of meeting her, it was clear that her ambitious attitude and unwillingness to accept rejection or failure is why she's been able to create so many amazing opportunities for herself. Sarah spent 9 months planning and strategizing the Blooms Privé Kickstarter campaign to make