The Successful Fashion Designer

It's a summer of your favorite episodes! This episode, which originally aired November 26, 2018, was nominated as one listeners loved! Being a lingerie designer is its own unique and interesting niche of working in the fashion industry. There are tons of different things you have to think about compared to designing, let’s say, shirts or jackets. But it’s a pretty cool job! Laurie Van Jonsson knows this firsthand. From launching her own lingerie brand that was sold in TopShop to working for other companies, she knows the ins and outs of being a lingerie designer. Her 15 years of experience make her an expert in this category, and in this interview, she shares it all. From how she broke into the lingerie industry, how she sold her designs to global retailers, and how she ultimately became a freelance lingerie designer. In the interview (which you’ll love) we cover: Designing within constraints and restrictions in the lingerie design industry (that’s how she found her niche!) The mistakes (many people make) of