The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

How to Engage Economic Buyers and Get Them to Talk | Jakub Hon - 1690

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Midway through the sales process, you might find your deals stagnating because you’re just not talking to the right people. In today’s episode, our host Donald Kelly talks with Jakub Hon about connecting with the stakeholder who can make that final call. We’re sure you’re going to get a lot out of this interview. For more from Jakub, check out his webinar on August 2nd at 8 AM Eastern!  Recognize the Buyer The buyer is someone who can say yes, even when the team says no, or vice versa. They have the final say on where the budget is going to be allocated. If your “champion” at the organization is on board, your next task is to probe them for more information that will lead you to the economic buyer. Ask questions about the organization’s approval process so you can start mapping it out. Ask “numbers” questions about budget, revenue, etc. to find out whether your champion knows the answers or knows someone who does. Stay aligned with your champion all the way through the process – you still want them