Business Innovators Radio

In this episode, Nina Hershberger talks with eCommerce attorney, Chuck Cooper, about the three triggers that are escalating digital marketing risk. Chuck is the CEO and marketing compliance coach of FTC Guardian, a company that helps marketers navigate the complex world of legal compliance in the online world.Chuck has years of experience in e-commerce and digital marketing, as well as mergers and acquisitions. He is also an adjunct professor of law at Wake Forest University. In this episode, Chuck breaks down the three triggers that are causing digital marketing risk to skyrocket.The first trigger is the escalation of ad claims or advertising claims, which has been happening since 2009 but has recently accelerated.The second trigger is a recent Supreme Court ruling that limits the Federal Trade Commission’s jurisdiction and authority to impose fines. This ruling has led to a rush by the FTC to pass new rules that allow them to impose fines on digital marketers.The third trigger is the introduction of artific