Maximize Your Social With Neal Schaffer

Many find their biggest social media challenge to be an internal one: How to convince your executive team of your social media investment. Here's some advice on how to explain your social media team internally, build consensus, and receive more recognition (and budget) for your activities. Key Highlights[00:59] Go Big or Go Home Approach[02:05] Everybody is Doing Social Media[02:31] The Two Different Types of Companies I See[03:59] The Challenge of Selling Social Media Internally[05:54] Reasons Why Executives Are Fearful of Social Media[06:30] My Advice on Convincing People Internally[07:44] Write Internal Reports Regularly[07:54] Paint Holistic Picture of Your Social Media ProgramNotable QuotesIf you're gonna make content, make account instead of just trying to churn out things on a regular basis.And I think at this point, now, it really depends on what level your social media program or your social media literacy is at. But my feeling as we end 2013 is, look, everybody is doing social media, right