Maximize Your Social With Neal Schaffer

TikTok is becoming more critical of a channel to tap into a new generation and new trends. But there are many things that we can apply from our legacy social media marketing into understanding and leveraging this newest of social media platforms for our business.Today's guest, Cassie Petrey, co-founder of the digital marketing company Crowd Surf, has helped some of the most iconic musicians such as Backstreet Boys and Camila Cabello use social media to connect with their audience. That same advice can be used for your business regardless of industry. Listen in for the details!Key Highlights[04:30] Introduction of Podcast Guest, Cassie Petrey[07:26] Cassie Journey to Social Media Marketing Industry[18:13 Cassie's First Thought on TikTok[20:10] Best Practices on Launching TikTok Account[23:55] Growing TikTok Account Over Time[26:35] The Importance of Engaging Within Social Community[28:25] Defining High Quality TikTok Content [31:00] How Musicians Approach Influencer Collaborations on TikTok[34:41] Di