Controltalk Now The Smart Buildings Podacst

No matter what industry you're in, selling can be a tough gig. But when you're selling complex technical products, it can be even tougher. That's where Joe Chandler comes in. Joe is the Vice President of Sales at Broudy Precision, a leading provider of HVAC and Smart Building Controls solutions. In his more than 20 years in the business, Joe has closed some of the biggest deals in the industry—and he's here to share his secrets. Find Your Niche  The first step to becoming a successful technical salesperson is to find your niche. What are you passionate about? What do you know the most about? Once you've answered those questions, you can start to focus your efforts on selling products and solutions within that niche. Not only will this make it easier for you to sell, but you'll also be able to build up a reputation as an expert in your field—which will make it easier to close deals. Develop New Accounts  Once you've found your niche, it's time to start developing new accounts. This can be done by attending tra