Maximize Your Social With Neal Schaffer

Before you hire an intern or call up a social media consultant, first ask yourself these 5 critical questions to give your social media for business plans a reality check.Key Highlights[01:24] My New Book -- Maximize Your Social[02:13] How I Talk To My Potential Clients[02:35] How Can I Help You With Social Media[03:22] Determining Business Objective[04:46] Perceived Benefits of Social Media[05:48] Perform A Simple Audit[06:36] How Do You Reach Your Business Objective?[07:36] The Killer QuestionNotable QuotesIn this case, the illness is either the use of social media or the perceived use of social media utilizing best practices for your company. So if you think about it that way, if you're asking someone for help, you're not going to get an answer into divulge more information.And that's how we start to derive our ROI from our activities and social media. Because we have that objective. You know, not everybody's using social media the same way. This comes down to sort of the expectations i