#flipmyfunnel Podcast

Are you a one-night-stand marketer? Are you constantly trying to close the deal after only the first encounter? Here’s how you know I’m describing you: You Focus on Leads, Not Engagements When you use number of leads as a metric of success, you miss the point. Instead of spending your time chasing leads, ask yourself, “Are the RIGHT people getting engaged?” You Value Conversions Over Conversations Marketers love getting alerts every time someone fills out a form. But what happens next? Take every conversion, and turn it into a conversation. Ask For Registrations Over Focusing on Pipeline Your pipeline is incredibly important, obviously. But few marketers are looking at the pipeline. If nobody from your marketing team is paying attention to your pipeline, you’re missing the point entirely. You Love Customers, But Hate Prospects who Ignore Your Ebook Imagine you’re the buyer. Your executive team isn’t downloading an ebook. You are. And who’s fielding all the emails and follow ups? You are. Not all content has t