Business Confidential Now With Hanna Hasl-kelchner

How do you create a unique selling proposition that truly sets you apart from your competition in the dog eat dog world of business to business sales so your sales prospects buy from you instead of them? Join Hanna Hasl-Kelchner as she welcomes company growth and strategic marketing expert, Keith Pigues, and find out.WHAT YOU'LL DISCOVER ABOUT A UNIQUE SELLING PROPOSITION: What sets B2B sales apart from B2C transactions besides the obvious.Why most unique selling propositions aren't unique enough.The role of the differential value proposition and how to identify yours.The validation discussion: what it is, how it works, and why you need it. The biggest factors to focus on to improve your unique selling proposition.And much MORE.GUEST:Keith Pigues is the CEO and founder of Luminas Strategy.  He has more than 25 years of experience in marketing, strategic planning and sales leadership at firms ranging from the Fortune 100 to mid-market private equity backed firms. It’s experience that spans a num