Escape Your Limits

Heading up a seven-figure advertising agency for the fitness industry, Mike Arce knows why any advertisement or marketing effort needs to be more than just a short-term offer. Mike is responsible for the success of thousands of fitness spaces around the world. Having been in the industry for well over a decade, he’s learnt the importance of sticking to what you know and doing it well.  He’s been in fitness long before his advertising interests took hold. Before moving into marketing, his time at LA Fitness, Pure Fitness, and his own PT company taught him valuable insight into audience, behaviour and how to focus 100% on a customer or client’s needs.  Discovering a passion for sales, Mike felt that he could do promotion and marketing for any industry. This, however, soon became too overwhelming and a specialist approach was needed.  Niched back down into fitness, and now Mike’s company is responsible for the success of fitness and wellness companies worldwide. He’s also the host of video podcasts, The GOAT Sho