Grow My Revenue Business Cast

You know how important content marketing is to your success, but how do you actually use it as a tool to build trust? Joining us to answer that question and others is my great friend and two-time visitor to the show, Marcus Sheridan. Marcus is a best-selling author of several books, and is also the quintessential case study in successful content marketing. I'm bringing him back because he is the de facto expert on this topic. Today we cover the five ways to build trust with content marketing, the biggest mistakes most companies make regarding content marketing, and his latest book, "They Ask You Answer." I know you're going to love this talk, and you're going to learn a ton on today's edition of Grow My Revenue! Listen to this episode and discover: · Who has to be involved in your content marketing if you are to be ultra-successful? · Why doing content marketing right means starting at the bottom of the sales funnel, not the top. · What you can learn from CarMax. · How to become a purple cow in your field,