B2b Marketing Minute
Demand Generation Measurements That Matter with Jen Horton
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:00:00
- Mais informações
Informações:
Sinopse
Putting on our analytics cap to ensure efforts contribute to the bottom line for clients, the Arketi team is trying to better understand the metrics that matter most in B2B search engine marketing. To continue our Measurements that Matter series, we spoke with Jen Horton, Senior Research Director of SiriusDecisions.
