Makers Weekly

In this episode, I sat down with Cody Candee at the beautiful HERE Collective (that's us in the pic above with his co-founder). We have a detailed conversation about how he tested and launched Bounce, the next generation of bag and luggage storage. Cody have us the scoop on the following: rapid prototypingtesting demand for your productassumption testingworking through operational challengesand much moreExtra ExtraRapid Prototyping - this is a method of testing interfaces and customer experiences before you invest the time into building them. Click this link to learn the different types of prototyping and other best practices.Customer Acquisition Cost (CAC) (17:50) & Churn (19:35) - Having a deep understanding of how much it costs to acquire new customers is critical to building your financial model. Another important piece is understanding how you retain users, or lose them (churn). Knowing your retention curves can help you understand the lifetime value of each customer, at which point you'll kn