The Wedding Biz - Behind The Scenes Of The Wedding Business

This episode of The Wedding Biz is a special one because Andy is recording live during Laurie Arons’ masterclass and has three special guests today - Laurie herself, Sarah Winward (who will very soon be featured on the podcast in her own individual interview), and Susan Kidwell (who will also be appearing on the podcast fairly soon). Laurie has been on the show several times before and runs Laurie Arons Special Events. She discusses her process behind transforming a venue and how she decides which aspects of an already existing venue to keep intact, which aspects to change, how she relies on Susan to help her conceal more unsightly elements of a venue, and more! Sarah, a destination wedding florist based out of Salt Lake City, shares her personal approach to transforming a venue, at what point she ideally likes to be involved in the process, what her favorite methods are to create an emotional impact, what her greatest challenges are, etc. Susan of Hensley Event Resources talks about her priorities when it co