Stamats Insights

In this Stamats Insight Podcast Christoph Trappe talks with Joyce Neth, VP of audience development at Watt Global Media. She shares how her publications use gated content for 80 percent of all site content. --- Support this podcast: https://anchor.fm/stamats/support

What's the deal with keywords and SEO? In this Higher Ed Voices podcast, three content experts discuss keywords, writing for events, and the virtuous journey of creating exception digital content. Listen now. --- Support this podcast: https://anchor.fm/stamats/support

Now that we know what databases are and why marketers should care, let's talk about keeping data clean. That's officially called data hygiene In this episode of the Stamats Insights Podcast, we are discussing data hygiene as it relates to all types of data, including: basic contact information such as name, address, phone, email  demographic data such as company size, household income, number of units, etc. Stamats Account Manager Melissa Chapman tells me that "good data hygiene requires thought and planning to insure that all of your data fields- both contact information and demographic information-  are current and accurate." --- Support this podcast: https://anchor.fm/stamats/support

What’s the best performing Facebook ad type—single image, carousel, or video? Digital Analyst Andrew Rohlf and Chief Content Officer Christoph Trappe from Stamats discuss the results of reviewing 1 million Facebook ads. What goes into creating a strong Facebook ad that will bring in results? Find out now.   --- Support this podcast: https://anchor.fm/stamats/support

How can schools of medicine use data to drive informed marketing decisions and improve admissions, student retention and degree programs? We’re joined by John Lynn, founder and editor of Healthcarescene.com. John has more than a decade of experience in healthcare and higher education data driven marketing.  --- Support this podcast: https://anchor.fm/stamats/support

In this episode of the Stamats Insights Podcast I chat with Shannon Nicholson, program director at the West Virginia University Graduate Admissions and Recruitment office. She shares her top tips on how even small teams can maximize social media engagement.  --- Support this podcast: https://anchor.fm/stamats/support

In this episode of the Stamats Insights Podcast, I'm chatting with Janelle Penny, editor-in-chief of Buildings.com about evergreen content. Janelle shares tips on how she consistently turns stories relevant to facility managers into articles that have a long shelf life. --- Support this podcast: https://anchor.fm/stamats/support

 Coverings 2019, a global stone and tile expo, is utilizing a modern makerting technique: influencers. Staff writer Adrian Thompson chats with Becca Sass, account supervisor for Coverings social media, on working with influencers like John McClain to digitally promote and cover this year’s show.   Worried your own social media is falling behind? Contact us today for a 30-minute consultation.  --- Support this podcast: https://anchor.fm/stamats/support

In this episode of the Stamats Insights Podcast I’m chatting with Stamats Account Manager Melissa Chapman about what databases are, why the basics are important to marketers and how to start driving results when you structure your databases well. --- Support this podcast: https://anchor.fm/stamats/support

 Infographics are an additional way to add value to your digital content. But it’s more than just copying and pasting information from your article or blog post and putting it in a design. Eric Andersen and Mariah Obiedzinski discuss best practices of creating useful infographics for your marketing content.  Read the transcript. --- Support this podcast: https://anchor.fm/stamats/support

 Social media remains an important engagement tool for your audience. Mariah Obiedzinski speaks with Top 100 Digital Health Influencer Jared Johnson about some best practices when utilizing live media channels. Included is the Social Media Live Checklist to download to make sure you don't miss any steps.  Read the transcript --- Support this podcast: https://anchor.fm/stamats/support

Crisis communication in the digital age is complex. In this podcast, Christoph Trappe, Sandra Fancher, and Andrew Rohlf from Stamats discuss tips for higher ed organizations to ensure sensitivity to crisis events and turn potentially negative industry news into positive, trustworthy digital and real-world experiences. Click here to read the transcript. --- Support this podcast: https://anchor.fm/stamats/support

Find out how demand generation can take your institution’s lead generation program several steps further with a more holistic approach that improves yield. Stamats’ vice president Randy Burge speaks with Mariah Obiedzinski, director of content services, about this important process. Click here to check out the transcript. --- Support this podcast: https://anchor.fm/stamats/support

Find out how demand generation can take your institution’s lead generation program several steps further with a more holistic approach that improves yield. Stamats’ vice president Randy Burge speaks with Mariah Obiedzinski, director of content services, about this important process. --- Support this podcast: https://anchor.fm/stamats/support

With over 260 million active users every month, brands of all shapes and sizes have no excuse for ignoring the professional social platform LinkedIn. That being said, it's important to understand the different means of engagement that LinkedIn offers. Whether just starting out or a power-user, one key area seems to mystify many on LinkedIn; pages versus groups. Choosing the right one for your brand can mean all the difference for growing followers. I'm Michael Leonard. This is Stamats Insights. LinkedIn currently hosts over 26 million companies, and many of them no doubt asked the same question we're about to when first creating their company presence. "Should we choose a page or set up a group?" This might sound easy but I've spent enough time and seen enough examples during my stay on LinkedIn to know that it's not. So, which is it? It's important to understand the purpose of each choice. Groups are meant to serve as a public forum. Anyone can request to join a group and, once approved, can post anything th

 On March 12, prosecutors from the Department of Justice charged 50 people with crimes ranging from fraud to racketeering as part of a larger conspiracy to cheat and bribe their children into elite colleges across the country. According to an article in the New York Times, the massive investigation involved over 200 Department of Justice agents in 6 states. Many of the defendants are celebrities who are accused of plotting to buy college admissions for undeserving students. Admissions staff in higher education can expect a wave of concerns and questions from parents and current and prospective students. Becky Morehouse, Senior Vice President for Client Services at Stamats, has been working with college and university admissions offices for more than 25 years. Becky says having a crisis communication plan is crucial for college and university admissions teams to answer these questions and instill trust in their institutions. She shares strategic recommendations for admissions teams in this week’s Higher E

It’s yield season! For many in higher education, this is the time when you shift focus from generating and reading applications to convincing admitted students to enroll. It’s a time filled with events, direct outreach to admitted students, and the all-important enrollment deposit reports. Yield is a complicated animal; the factors that influence a student to choose College A over College B are as varied as the students themselves. It is essential, therefore, for admissions professionals to know why admitted students chose to go somewhere else. In our experience, surveying these students with a non-matriculant study is one of the most – if not THE most – valuable research projects a college can do every year or two. --- Support this podcast: https://anchor.fm/stamats/support

Digital analyst Andrew Rohlf and chief content director Christoph Trappe review research in this podcast that evaluates 1 million ad impressions on Facebook. Andrew reports that Facebook Messenger ads are currently performing extremely well, with a higher click-through rate and at a lower cost. In this episode, you’ll hear Christoph and Andrew discuss ways you can maximize this strategy now. --- Support this podcast: https://anchor.fm/stamats/support

A 2018 report from the Jack Kent Cook Foundation explored the number of transfer students enrolling at 4-year colleges and universities in the US. The researchers found that just 5% of new students at colleges considered to be “most competitive” transfer in from community colleges. Colleges are missing out on an opportunity to not only increase their graduation rates, but also the diversity of their programs. Grant De Roo joins Mariah Obiedzinski to discuss. --- Support this podcast: https://anchor.fm/stamats/support

Medical schools can join forces with active social media leaders from within their organizations to grow the school’s brand and encourage more active, relevant engagement across multiple audiences. Jared Johnson, a top 100 digital health influencer, podcaster and keynote speaker who spent his entire 16-year career in healthcare and education joins us to discuss the benefits, when to centralize the brand message, and managing expectations.  --- Support this podcast: https://anchor.fm/stamats/support