Dear Art Producer

Part 2, the bidding process and motion projects. This episode is Part 2 of the in-depth discussion with Heather Church. Tune in to hear about the intricacies of the bidding process and how the use of photographers for motion projects has increased through the years.   Key Takeaways [:30] Heather Elder starts off Part 2 of the interview with Heather Church with a discussion on bidding — as well as a side note on “Heathers.” [1:15] What is the process, on Heather C.’s side, once the bids have been received? [2:57] Heather E. asks Heather C. to talk a bit about what makes a good treatment. [7:26] Does Heather C. share who is bidding on a particular project? And what about budgets? [10:32] When dealing with three different bids, how does Heather C. Make sure she is comparing “apples to apples.” [11:35] Is there a point in the bid process when Heather C. will narrow in on a candidate or does every photographer get the same information/emails/updates until the very end of the process? [13:03] Heather E. asks Heathe

Part 1, how Heather Chutch got into the business and how to get her attention. This is Part 1 of a 2 part interview with Heather Church of the New York office of Arnold Worldwide. Listen in for a fun dive into what got Heather into art production as well as some insider tips on how best to grab her attention.   Key Takeaways [:30] Heather introduces Heather Church from the Arnold Worldwide New York office for Part 1 of two podcasts covering how she got into the business and how to get her attention. [1:15] What was the path that took Heather C. into advertising and ultimately art production? [3:40] Heather C. talks about her previous jobs, but more specifically the skills those experiences imparted that she uses as an art producer. [4:24] Heather E. asks if there were any influences that were instrumental in shaping Heather C.’s path and interest in photography. [7:23] How do photographers get Heather C.’s attention? [8:14] If Heather C. Likes someone’s work, will she visit their website or social media accou

Dana started working as a photographer at 14, find out what grabs her attention and what she would do if she wasn’t an art producer!   Key Takeaways [:30] Heather introduces Dana Kandić, Art Producer for Deutsch New York. [1:47] How did Dana stumble into art production? The journey started at age 14! [7:22] Heather asks what skills her previous work experience lent her in terms of art production. [9:43] How does a photographer go about grabbing Dana’s attention? And once the photographer has made the keep pile, does Dana visit their websites and social media accounts? [12:20] What specifically is attractive in a website for Dana? And are her bookmarks organized in any specific ways or categories? [14:30] Heather asks Dana if there are tiebreakers when everyone at the table is equally good… Take notes! [17:30] How does Dana share information with her team — does she curate the information or do they just get links? [19:20] Is triple bid the standard? And what is the process when a photographer has been chosen

Trevi comes from a family of art producers! Tune in to hear more on how she found her own way into art production, what shaped her personal style and how to grab her attention.   Key Takeaways [0:30] Heather introduces her guest for this very first episode of Dear Art Producers, Treviana DelMastro who has been a producer for 4 years at JWT in New York, and comes from a family of producers! [1:04] Trevi walks us through the sinuous path she navigated to becoming a producer, from television casting, to fashion PR, to art production. [6:11] Heather asks what Trevi thinks are the most important skills she developed on her way to becoming an art producer. [9:02] Trevi touches on what the most powerful influences were in shaping her art producer style. [10:26] A bit of professional praise for Trevi! [11:40] What marketing stands out today for Trevi? And besides mailers, is Instagram a means of reaching her? [16:35] Photographers seem to be leaning toward building a brand in order to be competitive. Keeping this in